CONSULTATION |
Did you know that the Traub Law Office offers a free initial consultation?
Part of my dedication to my clients is ensuring that there is a good fit between you and I. The purpose of the free initial consultation is for you to tell your story, learn about me, and then we can decide whether we would work well together. There is no obligation on your part, so why not schedule an initial legal consultation today? |
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JOKE |
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Ice Scream, You Scream
It's illegal to sell ice cream after 6 p.m. in Newark, New Jersey, unless the customer has a doctor's note.
Methodist Church elders in Evanston, Illinois, were pressured to forbid the sale of ice cream sodas because they believed that "soda water" was a "mite intoxicating."
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NEWS |
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Turning Your Hobbies Into Cash
You see them all the time-self-employed people who love their work. Many of them have simply turned their hobbies into a job. It is possible to finally have a job you enjoy that pays a decent living as well. Perhaps you have a skill or an interest out of which you could make a career. Or perhaps you've retired and have some time on your hands. Turning your hobby into your career may be the way to go.
Remember, to succeed you need to stick to what you do best. It might be a knack for interior design, gardening, picture framing, or investing. These are skills that not everyone has, but are ones for which many people have a need. You may have a skill that you can teach to others, like photography, flower arranging, or cake decorating. If so, you could become a private instructor or give classes to groups.
If you have artisitic ability, you may find a market for your works of art. You could also teach art classes or take groups on art vacations to beautiful locales, where you guide them in art tours and classes.
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If you don't have a hobby, think of things you can do that others cannot. If you are great at organizing, you may consider becoming a professional organizer. If you love to entertain, you may enjoy wedding planning or catering. If you like the outdoors, you might like to landscape.
Before turning your hobby into a career, it is important to do your homework. Research similar businesses. Come up with a business plan and find out if there are any regulations on small businesses in your area. Ask family and friends what they think of your idea. If you'd like to start small, begin working on the weekends or in the evenings. You will soon know if the business is feasible and you can hone your skills at the same time.
Most importantly, continue to enjoy what you're doing. The point is to take something you love to do and make it pay. If you stop enjoying it, you've defeated the whole idea. After all, you don't want your new career to feel like work, do you?
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TIPS |
 Eight Suggestions for Selling to an "Influencer" Type
(From Close the Deal)
Influencers have a high need for approval and recognition. They love to talk. They want to know about you and they want you to know about them. They are likable and trusting. They will offer you refreshments and inquire about your comfort. In turn they want to be accepted and trusted. In negotiations, they are likely to act quickly, take risks, and rely on intuition. After the negotiation, however, they may second-guess the decision. Non-verbally, they project an overall image of being open and approachable. They smile, nod in agreement when appropriate, and may even touch you on the shoulder, back, or arm when introduced. Follow these tips when the buyer in front of you fits this description.
1. Reflect the buyer's communication behavior.
Return smiles with smiles, eye contact with eye contact, and nods of agreement with nods of agreement. Portray as much openness in your posture and gestures as the Influencer shows.
2. Create a personal relationship during the bonding stage.
Show that you want to develop a long-term association that's mutually rewarding. "I'm not in this for the quick sale. My main interest is in seeing us build a relationship that will be rewarding and satisfying for years to come."
3. Acknowledge personal pictures, photographs, or certificates in the office.
Influencers create working spaces that are personally fulfilling and meant to reach out to others. Noticing the personal touches will earn points.
4. Emphasize the intangibles of your product or service.
Highlight whatever prestige, distinction, or esteem comes with your solution. Pinpoint its high caliber, reliability, and quality. Focuses on intangible attributes as much as those that directly solve the buyer's problem.
5. Demonstrate how purchasing your product or service will satisfy others who depend on this purchase.
The Influencer is making a decision that will affect other people throughout the organization. Acknowledge these people. Help the buyer see how much they will appreciate the decision.
6. Listen for underlying feelings and motives.
Influencers are in tune with feelings. Recognize those feelings through your responses to buyer statements.
- "It seems that what you're saying is..."
- "The reason you feel that way is because..." (Let the buyer finish your sentence)
- "How much help would you like to see them get?"
- What you just said shows concern for the people who will use the product."
7. Bring in third-party endorsements.
Influencers are reassured by learning that others are happy with your products. Offer testimonials and stories about how lives have been improved.
8. Get a commitment for every decision.
You want to guard against buyer's remorse. Ask the Influencer questions to head off second thoughts. The answers to these three questions will tell you what it will take to solidify the buyer's commitment.
- "I'm not saying this will happen. But suppose a week from now you rethink the wisdom of this decision. What will you do?"
- "Tell me again...what convinced you to buy?"
- "What will you do if next week one of my competitors calls asking you to switch?"
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